Not everything that drives conversions is incremental.

As budgets and channels multiply, Core Analytics separates the noise from the value and helps CMOs develop more efficient and defensible plans.

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ROI
Incrementality
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Media-Mix

Not just models. People who help you make decisions.

Models point the way. Experience helps us interpret them, discuss them, and turn them into shared decisions.

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ROI
Incrementality
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Every channel wants more. But which ones generate real value?

When every channel claims credit for its own contribution, we help marketing and finance teams understand where to invest, which levers to scale up, and which to scale back, using rigorous models and predictive tools.

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ROI
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Consulting
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Where to invest, scale up, or scale back.

Core Analytics supports marketing and finance teams with econometric models, forecasts, and senior advisory, making complex data clearer, more measurable, and more defensible.

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ROI
Incrementality
Consulting
Media-Mix

Data Driven Success Stories

Ferragamo

Measuring the true contribution of media to optimize decisions on budget, channels, and timing

GNV

Budget optimization across international channels, digital, offline, events, and promotions in a competitive market.

Ing

Audit of historical strategies and econometric models applied to media and promotions: evidence-based planning, not hypothesis-driven.

Ikea

Balancing digital and traditional channels to align investments, objectives, and returns.

Segugio.it

Econometric models to drive growth and optimize TV investments with a Direct Response approach.

Serenis

CAC optimization to sustain growth and competitive positioning efficiently.

Subito.it

From budget rebalancing toward awareness campaigns to supporting the growth of Motori and Market.

WeRoad

Customer forecasts and related media investments to transform MMM into a scenario planning tool.

The only interest we defend is yours

We are not tied to media agencies, advertising agencies, or platforms. No one to skew the numbers in their favor: the only result we care about is yours. We measure the real impact of marketing and provide you with honest readings upon which to build decisions you can defend.

About Us
Years of models built from real projects, in highly diverse competitive sectors and contexts.
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Zero

No ties to media agencies or advertising sales agencies. The only interests we defend are yours.

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Core Decision Intelligence

A single decision-making framework to measure ROI, simulate scenarios, and drive growth with data certainty.

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Core Decision Intelligence

A single decision-making framework to measure ROI, simulate scenarios, and drive growth with data certainty.

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Core MMM

The ROI of your media mix, online and offline. Marketing Mix Modeling for an integrated view of what works and how much. Discover the true ROI of your Media Mix with an MMM.

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Core Direct

Direct response on awareness media. How much do TV, Online Video, or Out of Home sell? CoreDirect measures the direct effect on sales.

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Core Lift

Channel incrementality before scaling. Experiments to quantify how much a new channel or promotion adds relative to the baseline.

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Core Forecast

Your MMM's what-if tool. Simulate reallocations, anticipate effects, prepare the Board. Self-service, always available, built on your model.

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Core Advisory

A senior advisor, when you truly need one. 1:1 consulting available for activation during the moments that matter: annual budgeting, multi-year plans, and validation of strategic choices.

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Customer Satisfaction: Our Added Value

WeRoad

Over these years, Core Analytics has supported us in a very pragmatic way, helping us measure the impact of our media activities to make more informed decisions. This helped us better understand the effectiveness of our investments and navigate future ones with greater confidence. It is indeed a solid and highly valuable partnership for our team.

Fabio Bin,

Co-founder & CMO – CDO at WeRoad

Serenis

The team at Core Analytics supported us when we needed greater clarity on the ROI of each channel. Their work was incredibly helpful in providing insight and direction. Always available and flexible, I highly recommend Core Analytics for MMM modeling and TV effectiveness analysis.

Lavinia Franzetti,

Chief Marketing Officer

Subito

Core Analytics supported us to optimize our marketing effectiveness, by helping us to allocate our marketing investments, towards most effective channels. They also enabled us to measure the effectiveness of online branding activities – benchmarking them against traditional offline marketing activities.

Alessio Forte,

Head of User Acquisition

GNV - Grandi Navi Veloci

Core Analytics helped us optimize budget allocation across markets and ship lines with diverse targets. Thanks to their econometric model, we evaluated media effectiveness and channel impact holistically, allowing us to scale our investments while continuously growing our ROI.

Fabio Sibilio,

Communications & Web Manager

Just Eat

We started working with Core Analytics to optimize our offline media planning, evolving from a standard to a performance-oriented approach. We also developed a sophisticated MMM which helped us achieve solid improvements in both effectiveness and efficiency: cost per acquisition was reduced by 35%.

Tommaso Gera,

Acquisition and Growth Manager Italy

InTarget

Omnichannel customer journeys lead to advanced and complex analysis. Working with Core Analytics makes it easier to gain insights based on robust econometric models. We partnered with them, working in tough industries like fashion and luxury where marketing effects are delayed in time, achieving the goal thanks to a tailor-made solution.

Andrea Marcante,

Chief & Data Officer

Business Case and field results

Over 15 years of econometric modeling applied to real-world decisions: media mix, incrementality, promotions, direct response, and forecasting. Discover how we turn measurement into a competitive advantage.

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AI speeds up the decision-making process; it does not replace it

In a market saturated with automation, experience still makes all the difference.

We use AI to work faster, not to delegate decisions to it. Our models remain guided by those who built and validated them over 15+ years in the field: that’s how we filter out the noise and give you insights you can trust.

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From Insights to Decisions – Learn More!

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Ready to find out what really drives growth?

A 30-minute discovery call to review data, goals, and marketing levers—media, promotions, and forecasts—together to understand where Core Analytics can deliver the most value.

    Frequently asked questions about marketing measurement

    How long does it take to see the results of an MMM?

    From the time the data is submitted, the first model typically takes 4–6 weeks to complete. The timeline may vary depending on the availability, quality, and historical depth of the data.

    What exactly does Core Direct measure?

    Core Direct measures the impact of awareness channels on sales and conversions. In the case of TV, it analyzes the effectiveness of individual commercials and helps develop a plan

    optimized in terms of ROI.

    Can you buy Core Forecast without doing Core MMM?

    No. Core Forecast is based on the econometric analysis of Core MMM: it uses the model to simulate scenarios, optimize the budget, and assess the expected impact of various investment decisions.

    How is Core Analytics different from AI-based analytics tools?

    AI can speed up analysis, but on its own it risks producing plausible answers that aren’t necessarily correct. Core Analytics combines technology, econometric models, and more than 15 years of field experience to interpret channel performance with methodological rigor.

    What is the average budget required to access your consulting services?

    There is no one-size-fits-all threshold. We work with you to evaluate your data, goals, and business complexity to determine if and where we can create value. The first step is a discovery call.

    Are Core Lift and BLS the same thing?

    No. A Brand Lift Study measures the impact of a campaign on brand perception. Core Lift, on the other hand, evaluates the incremental impact of media, promotions, or new initiatives on business results, helping to identify what has generated a real impact.

    What is the saturation point of a media channel?

    This is the point beyond which increasing investment in a channel yields progressively lower returns. Identifying this point helps avoid waste and reallocate the budget to levers with greater incremental potential.