The 5 “Data” Errors to Avoid When Conducting an MMM
An econometric model is only as good as the data that feeds it. After more than 15 years of modeling and hundreds of completed projects, we have identified five recurring errors in
The Dual Engine Revolution – The Peculiarity of Core Analytics’ Econometric Model
The CMO’s Dilemma: When the Same Investment Yields Two Different Results Have you ever received ROI estimates for the exact same TV campaign from two different partners, with
Core Lift Guide
Core Lift: The Certified Incrementality Study to Validate Channels That Last-Click Cannot Measure What Is Truly Needed to Measure the Effectiveness of a Channel Like TikTok When La
Consent Mode Explained to a Child
Consent Mode v2 Explained: What Changes for Marketing Measurement in the EEA How Reliable Are the Numbers You See Today in Google Ads and GA4, Now That Consent Mode v2 Is Mandatory
The Economic Impact of an Accurate Model
The Economic Impact of Accuracy: Why a Custom MMM Generates Immediate Profit When evaluating the adoption of a Marketing Mix Modeling (MMM) framework, the question often arises whe