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Core Decision Intelligence
A proprietary framework integrating econometric measurement, incrementality, forecasting, and senior advisory to transform data, budgets, and media mix into clearer, measurable, and defensible decisions.
Our numbers, your guarantee
Years of field experience.
A solid and constantly evolving path, built by anticipating market changes.
Total budget optimized. Mid-to-high-level projects managed with rigor: here, ROI optimization makes the difference.
Global
International operations and scalability. Based in Italy, with experience in projects across Europe, the USA, and China.
Growth through word-of-mouth.
Our best reference: most new partners come through recommendations.
Retention double the industry average. Long-lasting partnerships built on transparency and consistent results.
The Solutions
Each solution answers a different question, but all work within the same framework: measuring channel contribution, simulating scenarios, and helping marketing and business leaders choose the most suitable path.
Core MMM
The ROI of your entire media mix, online and offline. Complete Marketing Mix Modeling, our core product. For those seeking an integrated, recurring view of what works, why, and how much.
Want to discover your Marketing Contribution Index?
You need an MMM!
Core Direct
Direct response on awareness media. How much do TV, Online Video, or specific Out-of-Home activations really sell? CoreDirect measures the direct sales effect of what was once thought measurable only as brand awareness.
Core Lift
Channel incrementality, before scaling. Rigorous lift experiments to quantify how much a new channel or promotion actually adds relative to the baseline. The entry point for those not yet ready for a full MMM.
Core Forecast
Your MMM’s what-if tool. Simulate reallocations, anticipate effects, prepare the Board. Self-service, always available, built on your model.
Core Advisory
A senior advisor, when you truly need one. 1:1 consulting available for activation during the moments that matter: annual budgeting, multi-year plans, and validation of strategic choices.
Let’s start with the right decision
Every model, test, or scenario only has value if it helps you make better choices. Tell us what you need to decide: we will identify the most suitable path to move from data to evidence, and from evidence to action.