What is Marketing Mix Modeling?
There’s a question that, sooner or later, every CMO asks themselves when looking at their marketing budget: how much of what I’m investing is actually generating results? Not clicks, not impressions, not brand metrics like Top of Mind. Bu
How to Measure Marketing Effectiveness Beyond Last-Click
Let’s conduct a thought experiment. Imagine you saw a TV commercial for a shoe brand last week. Today, during your lunch break, you are scrolling through Instagram and see an ad for the same brand. You don’t click. Tonight, before going to bed, y
The Dual Engine Revolution – The Peculiarity of Core Analytics’ Econometric Model
The CMO’s Dilemma: When the Same Investment Yields Two Different Results Have you ever received ROI estimates for the exact same TV campaign from two different partners, with a discrepancy approaching 50%? The immediate reaction is to suspect a
Consent Mode Explained to a Child
Consent Mode v2 Explained: What Changes for Marketing Measurement in the EEA How Reliable Are the Numbers You See Today in Google Ads and GA4, Now That Consent Mode v2 Is Mandatory for Those Operating in the European Economic Area? Less than you woul