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Core Advisory

Consult with a Senior Advisor when it matters most.
The only interest we defend is yours.
15+ years of experience, zero ties to media agencies.

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Strategic consulting for decisive moments

Senior, rapid, and independent advisory to tackle complex marketing decisions with greater clarity.

Core Advisory provides Core Analytics’ expertise when you need to validate a hypothesis, interpret a signal, or prepare a major decision, without necessarily launching a full project.

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We support you when:

Annual budget

You are defining next year’s media budget and want to validate the allocation logic, identify potential biases, and test hypotheses before finalizing it.

Multi-year plans

You need to present a 24–36 month growth plan to the Board and want to build a solid narrative, consistent with the numbers and investment scenarios.

Unexpected variances

A campaign is underperforming or a channel is growing abnormally: we analyze the signal without waiting for the next model update.

Strategic validation

You are evaluating a mix change, a new channel, or a significant negotiation and want an independent second opinion before deciding.

Board preparation

You need to refine messaging, anticipate tough questions, and build a narrative fully aligned with the numbers.

Core Advisory is for you if:

Core Analytics know-how

You don’t need a full MMM yet, but want to access Core Analytics’ know-how for a specific decision.

Independent second opinion

You already have an internal MMM or one developed with other partners and are looking for an independent second opinion.

Channel incrementality

You are evaluating channel incrementality and want to verify the robustness of the methodological setup.

Core Analytics as the right partner

You want to understand, through an initial limited project, if Core Analytics is the right partner for broader initiatives.

How it works

A simple process, designed to get straight to the point.

  1. One-hour individual session with a Core Analytics senior advisor.
  2. Availability within five business days, with online booking.
  3. Brief preparation via email: context, specific question, and relevant materials.
  4. Written summary of key points and next steps at the end of the session.
  5. Option to activate multi-session packages for ongoing support.

Frequently Asked Questions

How does a Core Advisory session work?

The first meeting lasts 30 minutes and is free: it serves to clarify the context, the decision to be made, and the type of support needed. If necessary, we then define an individual session with a senior advisor or a consulting path tailored to the client's needs.

What decisions can Core Advisory support?

Core Advisory helps validate budgets and multi-year plans, interpret unexpected variances, evaluate new channels or attribution models, and prepare decisions for the Board. The consultation combines quantitative analysis, market experience, and an independent viewpoint.

Can Core Advisory turn into an operational project?

Yes. The consultation may reveal the need for a more structured analysis. In one case, a session led to an incrementality study that scaled back the expected value of a promotional strategy and pointed to an always-on media plan on awareness channels as a more effective alternative.

How to prepare for the session?

Before the meeting, we ask for a brief description of the context, the decision-making question, and relevant materials, such as media plans, campaign results, or available analyses. Essential preparation allows the session to focus on hypotheses, alternatives, and next steps.

Is ongoing support available?

Yes. In addition to one-off sessions, multi-meeting packages can be activated to support the team during budget definition, Board preparation, or the evaluation of subsequent decisions, keeping a senior advisor available when needed.

Related services

Core MMM

The ROI of your media mix, online and offline. Marketing Mix Modeling for an integrated view of what works and how much. Discover the true ROI of your Media Mix with an MMM.

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Core Direct

Direct response on awareness media. How much do TV, Online Video, or Out of Home sell? CoreDirect measures the direct effect on sales.

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Core Lift

Channel incrementality before scaling. Experiments to quantify how much a new channel or promotion adds relative to the baseline.

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Do you have an important decision to make?

Let’s discuss it in a Core Advisory session: one hour can be enough to focus on options, verify hypotheses, and define next steps.

Book a call