{"id":15908,"date":"2023-02-06T22:33:24","date_gmt":"2023-02-06T21:33:24","guid":{"rendered":"https:\/\/coreanalytics.stageweb.builders\/2023\/02\/06\/what-is-google-privacy-sandbox\/"},"modified":"2026-10-07T11:53:36","modified_gmt":"2026-10-07T10:53:36","slug":"what-is-google-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/what-is-google-privacy-sandbox\/","title":{"rendered":"What is Google Privacy Sandbox?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15908\" class=\"elementor elementor-15908 elementor-5576\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85702f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"85702f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0376ae0\" data-id=\"0376ae0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e520803 elementor-widget elementor-widget-text-editor\" data-id=\"e520803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Google has decided not to eliminate third-party cookies on Chrome, but it has still launched the Privacy Sandbox APIs. Many marketers breathed a sigh of relief. <\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">However, even without a forced deprecation, the ecosystem is inexorably moving towards a world with reduced traceability. Safari and Firefox have already eliminated third-party cookies, and consent rates in Europe, after the introduction of TCF 2.2, fluctuate between 30% and 50%. Furthermore, the Privacy Sandbox APIs (Topics, Attribution Reporting, and Protected Audience) redefine the rules even for those who continue to use Chrome.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a97fffe elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a97fffe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37de0e4\" data-id=\"37de0e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9103e7 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"d9103e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #1D2733\">\n\t\t\t\t\tWhat concretely changes for display measurement?\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529e858 elementor-widget elementor-widget-text-editor\" data-id=\"529e858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">The Attribution Reporting API replaces user-level measurement with aggregated and delayed reports. For performance marketing teams, this means less granularity in identifying which creatives, placements, and segments are most effective. Consequently, view-through measurement, which is fundamental for display, becomes much more opaque.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c9fbe elementor-widget elementor-widget-text-editor\" data-id=\"69c9fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">For brands that invest significantly in programmatic display and video, the impact is substantial: the metrics on which optimization has been based for years (view-through conversion, cross-site frequency capping, audience segmentation) will progressively lose reliability.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dcedbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dcedbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-256de16\" data-id=\"256de16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7dea7e elementor-widget elementor-widget-spacer\" data-id=\"f7dea7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2e6823 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b2e6823\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd68df1\" data-id=\"bd68df1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b0938 elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"46b0938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #1D2733\">\n\t\t\t\t\tHow to prepare: three concrete actions\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e781bc elementor-widget elementor-widget-text-editor\" data-id=\"0e781bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">The first is to invest in first-party data: every direct interaction with the consumer (registration, purchase, newsletter subscription) becomes a fundamental measurement asset. The second concerns adopting a measurement framework independent of individual tracking; Marketing Mix Modeling, based on aggregated data, is structurally immune to these changes. The third is to validate digital results with incrementality tests based on geo-lift, which do not require the use of pixels or cookies.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c43828b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c43828b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab3c744\" data-id=\"ab3c744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e8bef8 elementor-widget elementor-widget-spacer\" data-id=\"1e8bef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eab0afc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eab0afc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aa5416\" data-id=\"9aa5416\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-287aacf elementor-widget elementor-widget-leroux_core_section_title\" data-id=\"287aacf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"leroux_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #1D2733\">\n\t\t\t\t\tThe Core Analytics perspective\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bef64 elementor-widget elementor-widget-text-editor\" data-id=\"b9bef64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">At Core Analytics, we have observed the erosion of tracking for years and developed our CoreMMM platform precisely on this premise: robust measurement does not depend on platform sharing choices. Econometric models analyze the client&#8217;s proprietary data\u2014sales, media, distribution\u2014and not adtech platform logs. This is why they are effective today and will continue to be so tomorrow.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd0f9d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd0f9d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-641f0b0\" data-id=\"641f0b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa36c9e elementor-widget elementor-widget-spacer\" data-id=\"fa36c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91c8052 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91c8052\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a41923\" data-id=\"5a41923\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d363d61 elementor-widget__width-initial elementor-widget elementor-widget-qi_addons_for_elementor_section_title\" data-id=\"d363d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-section-title qodef-decoration--italic qodef-link--underline-draw qodef-subtitle-icon--left\">\n\t\t\t\t\t\t<h3 class=\"qodef-m-subtitle\">\n\t\tWant to understand how to protect your measurement?\t\t\t<\/h3>\n\t\t\t<div class=\"qodef-m-text\"><p><span style=\"font-weight: 400\">Speak with a Core Analytics expert.<\/span><\/p><\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fa65b elementor-widget elementor-widget-spacer\" data-id=\"77fa65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa828b0 elementor-widget elementor-widget-html\" data-id=\"fa828b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<a class=\"button-calendly\" href=\"\" onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/coreanalytics-info\/discovery-chat'});return false;\">\n<span>Book your slot<\/span>\n<svg class=\"qodef-svg--button-arrow\" width=\"10\" height=\"10\" viewbox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"><\/path><path d=\"M.4.5h8.9\"><\/path><path d=\"M9.3 9.4V.5\"><\/path><\/g><g><path d=\"m.4 9.4 9-9\"><\/path><path d=\"M.4.5h8.9\"><\/path><path d=\"M9.3 9.4V.5\"><\/path><\/g><\/svg>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google has decided not to eliminate third-party cookies on Chrome, but it has still launched the Privacy Sandbox APIs. Many marketers breathed a sigh of relief. However, even without a forced deprecation, the ecosystem is inexorably moving towards a world with reduced traceability. Safari and Firefox have already eliminated third-party cookies, and consent rates in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19],"tags":[86,89,92],"class_list":["post-15908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy","category-research","tag-analysis-2","tag-corporate-2","tag-statistics-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Privacy Sandbox? - Core Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/what-is-google-privacy-sandbox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Google Privacy Sandbox? - Core Analytics\" \/>\n<meta property=\"og:description\" content=\"Google has decided not to eliminate third-party cookies on Chrome, but it has still launched the Privacy Sandbox APIs. 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