{"id":15989,"date":"2026-06-18T15:47:48","date_gmt":"2026-06-18T14:47:48","guid":{"rendered":"https:\/\/coreanalytics.stageweb.builders\/solution\/core-direct\/"},"modified":"2026-10-07T10:43:25","modified_gmt":"2026-10-07T09:43:25","slug":"core-direct","status":"publish","type":"page","link":"https:\/\/coreanalytics.it\/en\/solution\/core-direct\/","title":{"rendered":"Core Direct"},"content":{"rendered":"\t\t
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Home<\/a> \/ Core Direct<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tMeasure the direct impact of awareness media\t\t\t<\/h1>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Transform TV, radio, CTV, and online video into measurable direct response levers, linking every exposure to leads and sales to optimize the media plan based on ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tDirect response on awareness media\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Core Direct optimizes TV, radio, and online video planning using a direct response approach, identifying the most effective channels, time slots, and formats for business KPIs and maximizing media plan ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tWhat we solve\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Awareness media becomes measurable when analyzed through a direct response lens.<\/p>

Year after year, companies look less at reach and frequency and more at performance metrics like leads per GRP and cost per lead.<\/p>

The CMO needs to know how many sales TV generates directly<\/em>, in addition to its contribution to brand equity. A clear ROI measurement allows investment choices to be justified to the CFO on quantitative grounds. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCore Direct \t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Core Direct applies a dedicated model to awareness media to isolate their direct response effect on business KPIs. The result is a comparable measure of each channel’s contribution, useful for deciding where to invest and how to optimize the media plan. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tWe answer these<\/span> questions<\/span>\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tHow much to invest across different networks to avoid saturation effects?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\tWhich ad length generates the best results on TV?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\tWhich time slots and days are most effective in our TV plan?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\tWhich formats perform best for Online Video?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\tWhat is the investment threshold beyond which CTV shows diminishing returns?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\t\t\t\t\tDifferences with Core MMM\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Two complementary tools, two different questions.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Typically, Core Direct comes into play at two moments:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\t<\/span>\t\t\t\tWhen a brand is evaluating an always-on TV\/Radio strategy and wants to get the most out of every single GRP;<\/span><\/span>\n\t\t\t<\/span>\n\t\t\t<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\t<\/span>\t\t\t\tWhen online video investment grows and the brand wants to identify platforms, formats, and media pressure levels that generate more conversions per impression.<\/span><\/span>\n\t\t\t<\/span>\n\t\t\t<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tDeliverables\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tThe contribution<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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The effectiveness contribution of every single TV\/Radio network;<\/p>\t<\/div>\n<\/div>\n

\n\tAlternative TV\/radio plan<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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A proposal for an alternative TV\/radio plan with a precise quantification of incremental ROI;<\/p>\t<\/div>\n<\/div>\n

\n\tOptimize Online Video & CTV Plan<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Optimization of the Online Video Plan based on the best-performing formats;<\/p>\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tFrequently Asked<\/span> Questions<\/span>\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tWhat level of investment makes Core Direct particularly useful?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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There is no minimum or maximum threshold. Core Direct provides maximum value when TV, radio, CTV, or online video carry significant weight in the plan and the brand wants to move to a continuous approach, optimizing pressure, networks, time slots, and formats based on results. <\/p>\t<\/div>\n<\/div>\n

\n\tHow long does it take to deliver the optimized plan?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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From the receipt of complete and validated data, the analysis is normally delivered within 10 business days. The output includes evidence on the most effective levers and an alternative plan proposal with an estimate of the expected improvement. <\/p>\t<\/div>\n<\/div>\n

\n\tCan Core Direct be activated without Core MMM?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Yes. Core Direct can be launched as a standalone project to measure and optimize the direct response generated by awareness media. Core MMM remains the recommended starting point when the goal is to evaluate the contribution of the entire mix, including medium-to-long-term effects. <\/p>\t<\/div>\n<\/div>\n

\n\tWhat data is needed to start the analysis?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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For linear TV, we need planning and exposure data by channel, network, format, day, and time slot, along with the response KPI observed over time, such as leads, calls, or sales. For radio, CTV, and online video, we verify data availability, granularity, and coverage in the initial phase to define the most robust analysis scope. <\/p>\t<\/div>\n<\/div>\n

\n\tWhat decisions can be optimized with Core Direct?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Core Direct indicates how to distribute the budget across TV, radio, CTV, and online video and which networks, time slots, days, and formats generate the most efficient response. It also highlights the pressure level beyond which returns begin to diminish, supporting a more effective plan for the same investment. <\/p>\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tRelated services\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCore Advisory\t\t\t<\/h3>\n\t\t

A senior advisor, when you truly need one. 1:1 consulting available for activation during the moments that matter: annual budgeting, multi-year plans, and validation of strategic choices. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCore Lift\t\t\t<\/h3>\n\t\t

Channel incrementality before scaling. Experiments to quantify how much a new channel or promotion adds relative to the baseline. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCore MMM\t\t\t<\/h3>\n\t\t

The ROI of your media mix, online and offline. Marketing Mix Modeling for an integrated view of what works and how much. Discover the true ROI of your Media Mix with an MMM. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tWant to understand where your TV, radio, or online video plan can<\/span> generate<\/span> better<\/span> results?<\/span>\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In a call, we can identify the levers to analyze and define the measurement scope.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\nBook your call<\/span>\n<\/path><\/path><\/path><\/g><\/path><\/path><\/path><\/g><\/svg>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Home \/ Core Direct Measure the direct impact of awareness media Transform TV, radio, CTV, and online video into measurable direct response levers, linking every exposure to leads and sales to optimize the media plan based on ROI. Book your call 01 Direct response on awareness media Core Direct optimizes TV, radio, and online video […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-15989","page","type-page","status-publish","hentry"],"yoast_head":"\nCore Direct - Core Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coreanalytics.it\/en\/solution\/core-direct\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core Direct - Core Analytics\" \/>\n<meta property=\"og:description\" content=\"Home \/ Core Direct Measure the direct impact of awareness media Transform TV, radio, CTV, and online video into measurable direct response levers, linking every exposure to leads and sales to optimize the media plan based on ROI. 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