{"id":15944,"date":"2026-06-18T14:28:00","date_gmt":"2026-06-18T13:28:00","guid":{"rendered":"https:\/\/coreanalytics.stageweb.builders\/solution\/core-mmm\/"},"modified":"2026-10-07T10:43:06","modified_gmt":"2026-10-07T09:43:06","slug":"core-mmm","status":"publish","type":"page","link":"https:\/\/coreanalytics.it\/en\/solution\/core-mmm\/","title":{"rendered":"Core MMM"},"content":{"rendered":"\t\t
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Home<\/a> \/ Core MMM<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tUncover the True ROI of Your Media Mix\t\t\t<\/h1>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Measure the incremental contribution of media, promotions, seasonality, and external variables to understand which levers drive your business growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tBaseline and Growth Drivers\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We quantify the brand’s baseline, expected sales even without marketing activities, and identify the structural drivers that determine its evolution. This forms the necessary foundation for accurately attributing results to various factors. <\/p>

The MMM model also offers a long-term perspective on the impact of marketing (base price, distribution, number of items) and media (TV & awareness media) on the baseline, supporting more strategic budget allocation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCompetitive Analysis\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We measure the impact of the competitive landscape and market scenario on your business: competitor media pressure, industry events, macro dynamics.
\u201cWe tell you how much of your performance depends on the market and how much on you.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tMarketing Contribution Index\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We break down revenue into three components: baseline, incremental marketing contribution, and the impact of promotions, then synthesize the result into the Marketing Contribution Index: the share of revenue generated by marketing and promotions beyond expected sales in the absence of activity.It’s the number the CMO brings to the Board: \u201cThis is what marketing truly generates.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tOptimized Media Mix\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We build optimized mix proposals based on client objectives and simulate forecast scenarios for key KPIs. Actionable output, not just descriptive. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tROI Per Channel\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ROI for each channel in the mix, with explicit confidence intervals. Not a magic number, but a range: the CMO knows how solid every piece of data they have is. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tDeliverables\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tStrategic Presentation<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Quarterly or semi-annual strategic presentation with model results, key insights, and mix recommendations.<\/p>\t<\/div>\n<\/div>\n

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Periodic mix optimizations with forecast scenarios and reallocation simulations.<\/p>\t<\/div>\n<\/div>\n

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That % number the CFO is looking for. The direct link between marketing spending and revenue. <\/p>\t<\/div>\n<\/div>\n

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Option to add CoreForecast<\/a> for decision-making autonomy between refreshes.<\/p>\t<\/div>\n<\/div>\n

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Availability of a senior advisor throughout the year for decisions requiring consultation.<\/p>\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tQuestions We Can Answer:<\/span>\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tWhat is the ROI of different Offline channels: TV, Radio, print, OOH?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\tHow much does advertising contribute in the short and long term?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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\n\t\t\t\t\tAdvanced<\/span> Measurement<\/span> Tools<\/span>\t\t\t<\/h3>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The basic modules address a CMO’s main strategic priorities. For more specific needs, we offer advanced modules available as add-ons. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\tCore Creative\t<\/h2>\n\t\t\t\t\t

We measure how creativity, format, and spot duration impact campaign results. We analyze the effectiveness of in-flight creatives, their progressive wear-out, and the contribution of different lengths (15", 30", and 60") to ROI. This module is designed for brands with significant investments in creative production. <\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\tCore Digital\t<\/h2>\n\t\t\t\t\t

We measure the incremental contribution of various digital channels, separating genuinely generated demand from merely intercepted demand. By integrating investments, impressions, clicks, and revenues, we evaluate ROI and marginal returns per channel, analyze synergies and overlaps (e.g., between SEO and SEM), and assess the effect of new platforms entering the mix. The insights indicate where to increase, reduce, or reallocate budget and monitor how AI Overviews and LLMs are changing organic traffic and conversions. Designed for brands with a significant digital share and frequent allocation decisions across channels and platforms. <\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\tCore Store\t<\/h2>\n\t\t\t\t\t

We measure the in-store uplift generated by media activities, promotions, and local initiatives, integrating POS data, sell-out, and store traffic. The insights show which levers generate more visits and sales, where to concentrate investments, and how to differentiate actions by area or store. This module is designed for brands with a significant physical network. <\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n

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\n\t\tCore Promo\t<\/h2>\n\t\t\t\t\t

We measure the incremental impact of promotions relative to the baseline, by type or individual initiative, comparing generated sales with those expected in the absence of the promotion. The insights help define optimal frequency, depth, and calendar, concentrating investments on the most effective and sustainable mechanics. This module is designed for retailers, FMCG companies, and e-commerce businesses with intense promotional activity. <\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\t<\/div>\n\t\t\t

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\n\t\t\t\t\tFrequently Asked<\/span> Questions<\/span>\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tWhat data is needed to build the model? <\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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We use sales data, media investments, promotions, seasonality, and key external or competitive variables. Initially, we verify the quality, granularity, and historical depth of the data to define the most robust scope for the analysis. <\/p>\t<\/div>\n<\/div>\n

\n\tHow does Marketing Mix Modeling differ from last-click attribution? <\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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Last-click attribution assigns credit to the last tracked touchpoint before conversion. Marketing Mix Modeling, however, measures the incremental contribution of different channels, including offline media, also considering promotions, seasonality, competition, and other external variables. <\/p>\t<\/div>\n<\/div>\n

\n\tHow long does the analysis take and how often is it updated?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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The timing and frequency of the analysis depend on data availability, the number of markets, and the complexity of the media mix. After the initial phase, the update frequency is custom-calibrated for the client. After the initial setup phase, the cadence is defined together based on the granularity and robustness of new data. This ensures recommendations are always current, ready to guide strategic choices. <\/p>\t<\/div>\n<\/div>\n

\n\tHow are the results translated into budget decisions?<\/span>\n\t\n \n <\/g><\/svg> <\/span>\n \t\t<\/span>\n\t<\/span>\n<\/h4>\n
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The model estimates ROI per channel, identifies marginal returns, and simulates alternative allocation scenarios. This allows the team to compare different investment options and choose the mix most consistent with objectives, constraints, and risk level. <\/p>\t<\/div>\n<\/div>\n

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We evaluate the internal consistency between ROI and elasticity, the economic sense of the results, and the statistical robustness of the model. Each estimate is then accompanied by confidence intervals to transparently indicate its degree of solidity. <\/p>\t<\/div>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tCore Forecast\t\t\t<\/h3>\n\t\t

Your MMM's what-if tool. Simulate reallocations, anticipate effects, prepare the Board. Self-service, always available, built on your model. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCore Advisory\t\t\t<\/h3>\n\t\t

A senior advisor, when you truly need one. 1:1 consulting available for activation during the moments that matter: annual budgeting, multi-year plans, and validation of strategic choices. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCore Direct\t\t\t<\/h3>\n\t\t

Direct response on awareness media. How much do TV, Online Video, or Out of Home sell? CoreDirect measures the direct effect on sales. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tDo<\/span> You<\/span> Know<\/span> the ROI of All Your Channels?\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Discover which channels generate incremental value, where to reallocate your budget, and which scenarios can support growth. Let’s talk. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\nBook Your Call<\/span>\n<\/path><\/path><\/path><\/g><\/path><\/path><\/path><\/g><\/svg>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Home \/ Core MMM Uncover the True ROI of Your Media Mix Measure the incremental contribution of media, promotions, seasonality, and external variables to understand which levers drive your business growth. Book Your Call 01 Baseline and Growth Drivers We quantify the brand’s baseline, expected sales even without marketing activities, and identify the structural drivers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-15944","page","type-page","status-publish","hentry"],"yoast_head":"\nCore MMM - Core Analytics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coreanalytics.it\/en\/solution\/core-mmm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core MMM - Core Analytics\" \/>\n<meta property=\"og:description\" content=\"Home \/ Core MMM Uncover the True ROI of Your Media Mix Measure the incremental contribution of media, promotions, seasonality, and external variables to understand which levers drive your business growth. 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