{"id":15857,"date":"2023-02-06T23:05:24","date_gmt":"2023-02-06T22:05:24","guid":{"rendered":"https:\/\/coreanalytics.stageweb.builders\/research-hub\/"},"modified":"2026-10-07T10:37:45","modified_gmt":"2026-10-07T09:37:45","slug":"research-hub","status":"publish","type":"page","link":"https:\/\/coreanalytics.it\/en\/research-hub\/","title":{"rendered":"Research Hub"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15857\" class=\"elementor elementor-15857 elementor-5604\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b84304c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b84304c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df301f9\" 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class=\"qodef-grid-inner\">\n\t\t<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-15914 post type-post status-publish format-standard has-post-thumbnail hentry category-business-2 category-research-2 tag-date tag-marketing-2 tag-profit-2\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/what-is-marketing-mix-modeling\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1429\" src=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-scaled.jpg 2560w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-300x167.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-1024x572.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-768x429.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-1536x857.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-2048x1143.jpg 2048w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJun\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/category\/business-2\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/category\/research-2\/\" rel=\"tag\">Research<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/what-is-marketing-mix-modeling\/\">\n\t\tWhat is Marketing Mix Modeling?\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nul<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/what-is-marketing-mix-modeling\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div 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2400px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJun\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/category\/business-2\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/category\/economy-2\/\" rel=\"tag\">Economy<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/how-to-measure-marketing-effectiveness-beyond-last-click\/\">\n\t\tHow to Measure Marketing Effectiveness Beyond Last-Click\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nul<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/how-to-measure-marketing-effectiveness-beyond-last-click\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e 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src=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM.jpg 2400w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-300x224.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-1024x765.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-768x573.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-1536x1147.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-2048x1529.jpg 2048w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/I-5-errori-data-da-non-fare-quando-si-fa-un-MMM-600x448.jpg 600w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tJun\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/category\/business-2\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/category\/investment-2\/\" rel=\"tag\">Investment<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/the-5-data-errors-to-avoid-when-conducting-an-mmm\/\">\n\t\tThe 5 &#8220;Data&#8221; Errors to Avoid When Conducting an MMM\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nul<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2026\/06\/23\/the-5-data-errors-to-avoid-when-conducting-an-mmm\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e 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3.952 8.12 4.116-.068-.288-.102-.59-.102-.898 0-2.174 1.764-3.938 3.94-3.938 1.132 0 2.156.478 2.876 1.244.898-.178 1.742-.506 2.502-.956-.294.92-.918 1.692-1.732 2.18.796-.094 1.556-.308 2.262-.62-.528.788-1.198 1.482-1.968 2.034z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-linkedin-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite?url==https%3A%2F%2Fcoreanalytics.it%2Fen%2F2026%2F06%2F23%2Fthe-5-data-errors-to-avoid-when-conducting-an-mmm%2F&amp;title=The+5+%26%238220%3BData%26%238221%3B+Errors+to+Avoid+When+Conducting+an+MMM&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--linkedin qodef-linkedin-share\" width=\"23\" height=\"23\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 0C7.164 0 0 7.164 0 16s7.164 16 16 16 16-7.164 16-16c0-8.838-7.164-16-16-16zm-4 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\/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t06\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tFeb\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/category\/economy\/\" rel=\"tag\">Economy<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/category\/research\/\" rel=\"tag\">Research<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/what-is-google-privacy-sandbox\/\">\n\t\tWhat is Google Privacy Sandbox?\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Google has decided not to eliminate third-party cookies on Chrome, but it has still launched the Privacy Sandbox APIs. Many marketers breathed a sigh of relief. However, even without a forced deprecation, the ecosystem is inexorably moving towards a world with reduced traceability. Safari and Firefox have already elimina<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/what-is-google-privacy-sandbox\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m qodef-social-share 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https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-300x167.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-1024x572.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-768x429.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-1536x857.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-2048x1143.jpg 2048w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/La-Rivoluzione-del-Dual-Engine-600x335.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t06\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tFeb\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/category\/investment\/\" rel=\"tag\">Investment<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/category\/research\/\" rel=\"tag\">Research<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/the-dual-engine-revolution-the-peculiarity-of-core-analytics-econometric-model\/\">\n\t\tThe Dual Engine Revolution &#8211; The Peculiarity of Core Analytics&#8217; Econometric Model\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">The CMO&#8217;s Dilemma: When the Same Investment Yields Two Different Results Have you ever received ROI estimates for the exact same TV campaign from two different partners, with a discrepancy approaching 50%? The immediate reaction is to suspect a data error or incompetence from one of the providers, but the reality i<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/the-dual-engine-revolution-the-peculiarity-of-core-analytics-econometric-model\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right 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sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t06\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tFeb\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/category\/economy-2\/\" rel=\"tag\">Economy<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/category\/investment-2\/\" rel=\"tag\">Investment<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/core-lift-guide\/\">\n\t\tCore Lift Guide\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Core Lift: The Certified Incrementality Study to Validate Channels That Last-Click Cannot Measure What Is Truly Needed to Measure the Effectiveness of a Channel Like TikTok When Last-Click Doesn&#8217;t Work and the Budget Doesn&#8217;t Justify Marketing Mix Modeling? A properly conducted lift test is required. Today, ge<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/2023\/02\/06\/core-lift-guide\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m qodef-social-share clear qodef-layout--dropdown 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