{"id":15857,"date":"2023-02-06T23:05:24","date_gmt":"2023-02-06T22:05:24","guid":{"rendered":"https:\/\/coreanalytics.stageweb.builders\/research-hub\/"},"modified":"2026-10-23T11:27:08","modified_gmt":"2026-10-23T10:27:08","slug":"research-hub","status":"publish","type":"page","link":"https:\/\/coreanalytics.it\/en\/research-hub\/","title":{"rendered":"Research Hub"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15857\" class=\"elementor elementor-15857 elementor-5604\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b84304c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b84304c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df301f9\" 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class=\"qodef-grid-inner\">\n\t\t<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-15914 post type-post status-publish format-standard has-post-thumbnail hentry category-business-2 category-research-2 tag-date tag-marketing-2 tag-profit-2\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/coreanalytics.it\/en\/what-is-marketing-mix-modeling\/\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1308\" src=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics.jpg 2560w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics-300x153.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics-1024x523.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics-768x392.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics-1536x785.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics-2048x1046.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/10\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tOct\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/business-2\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/research-2\/\" rel=\"tag\">Research<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/what-is-marketing-mix-modeling\/\">\n\t\tWhat is Marketing Mix Modeling?\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">There&#8217;s a question that, sooner or later, every CMO asks themselves when looking at their marketing budget: how much of what I&#8217;m investing is actually generating results? Not clicks, not impressions, not brand metrics like Top of Mind. Bu<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/what-is-marketing-mix-modeling\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m qodef-social-share clear qodef-layout--dropdown 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\/><\/svg>\t\t\t<\/a><\/li>\t\t<\/ul>\t<\/div><\/div>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--full post-15902 post type-post status-publish format-standard has-post-thumbnail hentry category-economy-2 category-research-2 tag-analysis-2 tag-corporate-2 tag-statistics-2\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/coreanalytics.it\/en\/how-much-does-marketing-impact-your-sales-mci-marketing-contribution-index\/\">\n\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1308\" src=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics.jpg 2560w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics-300x153.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics-1024x523.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics-768x392.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics-1536x785.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Quanto-pesa-il-Marketing-sulle-tue-vendite-core-analytics-2048x1046.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/10\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tOct\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/economy-2\/\" rel=\"tag\">Economy<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/research-2\/\" rel=\"tag\">Research<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/how-much-does-marketing-impact-your-sales-mci-marketing-contribution-index\/\">\n\t\tHow Much Does Marketing Impact Your Sales? MCI &#8211; Marketing Contribution Index\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Marketing Contribution Index: The Number Every CMO Should Bring to the Board to Speak the CFO&#8217;s Language If We Turned Off All Media Investment Tomorrow, What Would Happen to Company Revenue? It is the question the CFO has always had in mind and<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/how-much-does-marketing-impact-your-sales-mci-marketing-contribution-index\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div 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class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/economy-2\/\" rel=\"tag\">Economy<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/investment-2\/\" rel=\"tag\">Investment<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/core-lift-guide\/\">\n\t\tCore Lift Guide\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Core Lift: The Certified Incrementality Study to Validate Channels That Last-Click Cannot Measure What Is Truly Needed to Measure the Effectiveness of a Channel Like TikTok When Last-Click Doesn&#8217;t Work and the Budget Doesn&#8217;t Justify Marke<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/core-lift-guide\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m qodef-social-share clear qodef-layout--dropdown qodef-dropdown--left\">\t<a class=\"qodef-social-share-dropdown-opener\" href=\"javascript:void(0)\">\t\t<span 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11.208-2.224 0-4.294-.652-6.038-1.77.308.036.622.056.94.056 1.846 0 3.544-.63 4.892-1.686-1.724-.032-3.178-1.172-3.68-2.736.242.046.486.07.742.07.36 0 .708-.048 1.038-.138-1.802-.362-3.16-1.954-3.16-3.862v-.05c.532.296 1.138.472 1.784.494-1.056-.706-1.752-1.912-1.752-3.278 0-.722.194-1.398.532-1.98 1.942 2.384 4.846 3.952 8.12 4.116-.068-.288-.102-.59-.102-.898 0-2.174 1.764-3.938 3.94-3.938 1.132 0 2.156.478 2.876 1.244.898-.178 1.742-.506 2.502-.956-.294.92-.918 1.692-1.732 2.18.796-.094 1.556-.308 2.262-.62-.528.788-1.198 1.482-1.968 2.034z\" \/><\/svg>\t\t\t<\/a><\/li><li class=\"qodef-linkedin-share\">\t<a itemprop=\"url\" class=\"qodef-share-link\" href=\"#\" onclick=\"popUp=window.open(&#039;https:\/\/www.linkedin.com\/sharing\/share-offsite?url==https%3A%2F%2Fcoreanalytics.it%2Fen%2Fcore-lift-guide%2F&amp;title=Core+Lift+Guide&#039;, &#039;popupwindow&#039;, &#039;scrollbars=yes,width=800,height=400&#039;);popUp.focus();return false;\">\t\t\t\t\t<svg class=\"qodef-svg--linkedin 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class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/coreanalytics.it\/en\/how-to-measure-marketing-effectiveness-beyond-last-click\/\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1308\" src=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics.jpg 2560w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics-300x153.jpg 300w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics-1024x523.jpg 1024w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics-768x392.jpg 768w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics-1536x785.jpg 1536w, https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Come-misurare-efficacia-del-Marketing-oltre-il-last-click-core-analytics-2048x1046.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n\t<a itemprop=\"dateCreated\" href=\"https:\/\/coreanalytics.it\/en\/2026\/10\/\" class=\"entry-date qodef-list-date \">\n\t\t<div class=\"qodef-day\">\n\t\t\t23\t\t<\/div>\n\t\t<div class=\"qodef-month\">\n\t\t\tOct\t\t<\/div>\n\t<\/a>\n\t\t<div class=\"qodef-e-content\">\n\t\t\t<div class=\"qodef-e-top-holder\">\n\t\t\t\t<div class=\"qodef-e-info\">\n\t\t\t\t\t<a href=\"https:\/\/coreanalytics.it\/en\/business-2\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/business\/\" rel=\"tag\">Business<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/economy\/\" rel=\"tag\">Economy<\/a><span class=\"qodef-info-category-separator-single\"><\/span><a href=\"https:\/\/coreanalytics.it\/en\/economy-2\/\" rel=\"tag\">Economy<\/a><div class=\"qodef-info-separator-end\"><\/div>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-text\">\n\t\t\t\t<h3 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/coreanalytics.it\/en\/how-to-measure-marketing-effectiveness-beyond-last-click\/\">\n\t\tHow to Measure Marketing Effectiveness Beyond Last-Click\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">Let\u2019s conduct a thought experiment. Imagine you saw a TV commercial for a shoe brand last week. Today, during your lunch break, you are scrolling through Instagram and see an ad for the same brand. You don\u2019t click. Tonight, before going to bed, y<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/how-to-measure-marketing-effectiveness-beyond-last-click\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e qodef-info--social-share\">\n\t\t<div class=\"qodef-shortcode qodef-m 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After more than 15 years of modeling and hundreds of completed projects, we have identified five recurring errors in data preparation that, if not corrected, compromise the quality of th<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/the-5-data-errors-to-avoid-when-conducting-an-mmm\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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Marketing Mix Model\t<\/a>\n<\/h3>\n\t\t<p itemprop=\"description\" class=\"qodef-e-excerpt\">How to Calibrate MMM with Incrementality Tests The Decision Crossroads: 1.4x or 2.5x ROI? Which Number Do You Present to the Board? Imagine this scenario: six months ago, you invested in a geo-lift test on TV that measured an incremental ROI of 2.5x.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"qodef-e-bottom-holder\">\n\t\t\t\t<div class=\"qodef-e-left\">\n\t\t\t\t\t\t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--filled qodef-html--link\" href=\"https:\/\/coreanalytics.it\/en\/calibrating-a-marketing-mix-model\/\" target=\"_self\"  >    <span class=\"qodef-m-text\">Read More<\/span>    <span class=\"qodef-m-arrow\"><svg class=\"qodef-svg--button-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10\" height=\"10\" viewBox=\"0 0 9.8 9.8\"><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><g><path d=\"m.4 9.4 9-9\"\/><path d=\"M.4.5h8.9\"\/><path d=\"M9.3 9.4V.5\"\/><\/g><\/svg><\/span><\/a>\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"qodef-e-right qodef-e-info\">\n\t\t\t\t\t\t<div class=\"qodef-e 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C\u2019\u00e8 una domanda che, prima o poi, ogni CMO si pone guardando il proprio budget marketing: quanto di quello che sto investendo sta realmente generando risultati? Non click, non impression, non metriche di brand come la Top of Mind. Leggi di pi\u00f9 Condividi 23 Ott EconomyResearch Quanto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15857","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research Hub - Core Analytics<\/title>\n<meta name=\"description\" content=\"Research Hub Core Analytics: Insights, studies, and tools for planning and optimizing media investments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coreanalytics.it\/en\/research-hub\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research Hub - Core Analytics\" \/>\n<meta property=\"og:description\" content=\"Research Hub Core Analytics: Insights, studies, and tools for planning and optimizing media investments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coreanalytics.it\/en\/research-hub\/\" \/>\n<meta property=\"og:site_name\" content=\"Core Analytics\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T10:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coreanalytics.it\/wp-content\/uploads\/2026\/06\/Cose-un-Marketing-Mix-Modelling-core-analytics.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coreanalytics.it\\\/en\\\/research-hub\\\/\",\"url\":\"https:\\\/\\\/coreanalytics.it\\\/en\\\/research-hub\\\/\",\"name\":\"Research Hub - 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