Find the answers to these questions.
- What was the incremental contribution of the in-store promotions on sales, transactions or instore footfall, and which types of promotions were most effective and efficient?
- What price elasticity is there and what is the reactivity to promotions?
- How to plan tactic discounts while taking into consideration communication campaigns.
INSTORE ANALYTICS: THE IDEAL TOOL FOR COMPANIES TO OPTIMIZE THEIR STRATEGY AND PROMOTIONAL CALENDAR IN ORDER TO REACH BUSINESS OBJECTIVES.
Output
This econometric model analyzes all the variables of in-store marketing in order to evaluate:
- The total incremental sales and all details regarding each type of activity (ex. Discounted price, display, coupons, loyalty card, etc.)
- Average Uplift per distribution point;
- Average efficacy of price-based sales promotions according to level of discount;
- Variations in efficacy according to seasons and synergy with the communication plan.
- The ROI of trade investments
% of incremental sales on total year
(physical store)
Output
This econometric model analyzes all the variables of in-store marketing in order to evaluate:
- The total incremental sales and all details regarding each type of activity (ex. Discounted price, display, coupons, loyalty card, etc.)
- Average Uplift per distribution point;
- Average efficacy of price-based sales promotions according to level of discount;
- Variations in efficacy according to seasons and synergy with the communication plan.
- The ROI of trade investments
BENEFITS: OPTIMIZE THE PROMOTIONAL MIX BASED UPON THE LEVELS OF EFFICACY DEMONSTRATED BY THE SEVERAL TRADE MARKETING ACTIVITIES.