Find the answers to these questions.
- What worked best among sampling, outdoor campaigns, and consumer activation initiatives?
- Were the geomarketing activities successful?
- What are the different levels of efficiency of local activities considering their costs of implementation?
GEORESPONSE ANALYTICS: AN EXHAUSTIVE AND DETAILED ANALYSIS AIMED AT OPTIMIZING RESULTS OF PROMOTIONAL CAMPAIGNS THROUGHOUT THE TERRITORY.
Methodical approach
Core Analytics utilizes an “A/B test” approach, based upon local data (city, province, etc., determined in accordance with the marketing plan) in order to specifically identify the results of local, as opposed to nation-wide, marketing activities.
The data is analyzed according to an econometric model capable of:
- Isolating any exogenous variables such as promotions, contests, or other nation-wide communication activities;
- Determine net value after accounting for seasonal and trend variations;
- Perform tests of statistical significance to certify results.
Analisi su dati geolocalizzati
Methodical approach
Core Analytics utilizes an “A/B test” approach, based upon local data (city, province, etc., determined in accordance with the marketing plan) in order to specifically identify the results of local, as opposed to nation-wide, marketing activities.
The data is analyzed according to an econometric model capable of:
- Isolating any exogenous variables such as promotions, contests, or other nation-wide communication activities;
- Determine net value after accounting for seasonal and trend variations;
- Perform tests of statistical significance to certify results.
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Output
Results from analysis focused on geomarketing activities allow a company to evaluate:
- Total incremental sales derived from local initiatives
- The ROI per activity type (sampling, OOH, consumer activation) in order to determine which activities to invest in;
- What the proper duration for activities is and what time periods are the most effective.
Output
Results from analysis focused on geomarketing activities allow a company to evaluate:
- Total incremental sales derived from local initiatives
- The ROI per activity type (sampling, OOH, consumer activation) in order to determine which activities to invest in;
- What the proper duration for activities is and what time periods are the most effective.
BENEFITS: OBTAIN CLEAR DATA AND INFORMATION IN ORDER TO OPTIMIZE THE POTENTIAL OF LOCAL ACTIVITIES AND STIMULATE SALES WHILE REDUCING WASTE, THANKS TO A FOCUSED STUDY OF THE AREAS OF INTEREST.