Find the answers to these questions.
- What is the best media mix for the next campaign?
- What is the optimal level of investment on each media in order to avoid saturation?
- What is the most effective weekly allocation in terms of GRP, weeks on/off air, seasonal pattern?
- What is the difference among several planning alternatives: multi-media reach, sales, and budget? What is their impact on ROI?
Find the answers to these questions.
- What is the best media mix for the next campaign?
- What is the optimal level of investment on each media in order to avoid saturation?
- What is the most effective weekly allocation in terms of GRP, weeks on/off air, seasonal pattern?
- What is the difference among several planning alternatives: multi-media reach, sales, and budget? What is their impact on ROI?
COREMEDIAOPTIMIZER: THE TOOL FOR OVERCOMING MEDIA COMPLEXITY, SIMULATE POSSIBLE PLANNING ALTERNATIVES AND IDENTIFY THE MOST EFFICIENT MEDIA SOLUTIONS.
THE 2 MODULES OF COREMEDIAOPTIMIZER
1) Maximize the ROI of Media Mix
By considering the different degrees of efficacy and the media saturation curves, this tool can evaluate the impact on sales for every budget allocation and/or variation of cost per contact. This allow companies to constantly track their ROI results.
Media mix optimization
Planning Tune-Up
2) Optimize campaign planning
This easy-to-use tool allows companies to compare different options (such as phasing, campaign duration, hypothetical on/off air times, weekly pressures) so that they can determine the most efficient planning.
2) Optimize campaign planning
This easy-to-use tool allows companies to compare different options (such as phasing, campaign duration, hypothetical on/off air times, weekly pressures) so that they can determine the most efficient planning.
BENEFIT: USE A ROI-ORIENTED APPROACH TO SIMPLIFY THE DECISION-MAKING PROCESS WHEN SETTING AND ALLOCATING BUDGETS.