We started working with Core Analytics to optimize our offline media planning evolving from a standard to a performance oriented approach. The improvements achieved both in terms of effectiveness and of efficiency proved the value of the analysis carried out: cost per acquisition reduced by -35%.
With Core Analytics we also developed a sophisticated MMM with the goal of understanding the impact of all online and offline marketing activities on our business KPIs considering short and long term effect as well as external variables such as weather.
Again, the output of Core Analytics provided useful information that helped us improve our marketing strategy, optimize budget allocation and build accurate forecasts.