We decided to work with Core Analytics to understand how to better allocate the budget on our markets and on our ship lines, having extremely different targets among them.
Thanks to the work done, we have been able to understand the effectiveness of each media and their impact on our different sales channels, allowing us to think our communication strategies with a holistic approach.
In the last years, thanks to the econometric model developed by Core Analytics we succeeded to increase the investment by increasing more and more the ROI.